Welocome
A trusted market research partner based in Japan and Asia
from early innovation to go-to-market and optimization - full service mrs
Research is NOT just Fieldwork
Start with the right local MR partner - not just fieldwork
Please also see the slides (here) about what it requires to make your research project in Japan more successful.
What we do - GLocal Insight in a nutshell
Who we are
GLocal Insight Co., Ltd.
A trusted market research partner based in Japan and China, delivering consumer, expert, and market intelligence across global markets.
From early innovation to go-to-market and optimization
Why partners choose us
- End-to-end research support across product lifecycle
- Seamless integration of quant, qual, and expert intelligence
- Strong execution capability in Japan and global markets
- Decision-oriented insights, not just data delivery
What We Cover - Capability Overview
- Product Development & Innovation
- Go-to-Market & Customer Experience
- Market & Demand Intelligence
- Target Consumer Deep Understanding
- Advertising & Communication Effectiveness
Product Development & Innovation
From idea generation to pre-launch validation -
- Gate management & consultation
- Idea generation & co-creation
- Concept optimization
- Package & shelf evaluation
- Prototype & pre-launch performance testing
- Claims & evidence generation
- And more ...
Continuous Learning Loop - Product Development Stage-Gate Embedded Research Continuum
We have been able to handle a wide variety of approaches over the years because—in the case of product development, for instance—we have worked alongside our clients through every stage and decision gate.
We are confident that we can collaborate with you to determine the right actions to take, regardless of the specific challenge area.
How clients typically work with us
- Selecting winning concepts before global roll-out
- Optimizing packaging for local shelf environments
- Validating product performance vs. key benchmarks
- Generating evidence to support claims and communication
- ,etc.
Go-to-Market & Customer Experience
We do not stop walking with you after the new launch
- In-store & POS experience
- Mystery shopping & shop-along
- Customer journey mapping
- Brand equity / NPS / loyalty
- And more …
Market & Demand Intelligence
No, we are never a B2C specialized research agency.
We do a lot with HQs.
- Market segmentation (U&A)
- Demand trends & forecasting
- B2B / supply-chain interviews
- Desk research & market immersion
- And more …
What makes us a bit different
- Local nuance with global comparability
- Strong qualitative thinking, structured for decision-making
- Ability to translate insights into actionable recommendations
- Close collaboration with global research partners
- And please ask us more …
Flexible partnership models
- Full-service local execution
- Japan lead + multi-country coordination
- Local qualitative & expert intelligence support
- Hybrid quant–qual–expert design