Welocome
A trusted market research partner based in Japan and China
from early innovation to go-to-market and optimization a trusted market research partner based in japan and china full service mrs glocal insight
What we do - GLocal Insight in a nutshell
Who we are
GLocal Insight Co., Ltd.
A trusted market research partner based in Japan and China, delivering consumer, expert, and market intelligence across global markets.
From early innovation to go-to-market and optimization
Why partners choose us
- End-to-end research support across product lifecycle
- Seamless integration of quant, qual, and expert intelligence
- Strong execution capability in Japan and global markets
- Decision-oriented insights, not just data delivery
What We Cover - Capability Overview
- Product Development & Innovation
- Go-to-Market & Customer Experience
- Market & Demand Intelligence
- Target Consumer Deep Understanding
- Advertising & Communication Effectiveness
Product Development & Innovation
From idea generation to pre-launch validation -
- Gate management & consultation
- Idea generation & co-creation
- Concept optimization
- Package & shelf evaluation
- Prototype & pre-launch performance testing
- Claims & evidence generation
- And more ...
How clients typically work with us
- Selecting winning concepts before global roll-out
- Optimizing packaging for local shelf environments
- Validating product performance vs. key benchmarks
- Generating evidence to support claims and communication
- ,etc.
Go-to-Market & Customer Experience
We do not stop walking with you after the new launch
- In-store & POS experience
- Mystery shopping & shop-along
- Customer journey mapping
- Brand equity / NPS / loyalty
- And more …
Market & Demand Intelligence
No, we are never a B2C specialized research agency.
We do a lot with HQs.
- Market segmentation (U&A)
- Demand trends & forecasting
- B2B / supply-chain interviews
- Desk research & market immersion
- And more …
What makes us a bit different
- Local nuance with global comparability
- Strong qualitative thinking, structured for decision-making
- Ability to translate insights into actionable recommendations
- Close collaboration with global research partners
- And please ask us more …
Flexible partnership models
- Full-service local execution
- Japan lead + multi-country coordination
- Local qualitative & expert intelligence support
- Hybrid quant–qual–expert design